The applicant claims color as a feature of the mark, namely, red and black.
The mark consists of the words "applied force" with "Applied" in red capital letters, and "Force" in black capitals, with some red, that is, with the "F" of "Force" as a relatively large lower case "f" which is rendered as a black "S" shape, tapering at the ends, and a red cross mark, in an open upward facing concave curve, also tapering at the ends, which also passes through the following "o".