The color(s) light purple, dark purple, black, white, yellow, tan, orange, grey and green is/are claimed as a feature of the mark.
The color black appears in the wording "WE'VE NEVER DONE IT THIS WAY!," the outlining around the wording "THINK FORWARD," outlining around the bottom portion of the arrows and inner curved lines of the upper arrow, and the profile of the human head; the color yellow appears in the wording "ALWAYS," the lining striking out the wording "NEVER," the upper arrow, the outer curved lines of the upper arrow, and the background of the wording "FORWARD;" the color white appears in the inner outlining of the wording "THINK," the stars in the design and the middle horizontal line across the wording "FORWARD;" the color grey appears in the lower and upper horizontal lines of the wording "THINK," in the cogs appearing in the profile of the human head, and on the bottom arrow in the middle section and lower portion of the point of the arrow; the color green appears in the upper horizontal line across the wording "FORWARD;" the color tan appears in the point of the upper arrow, in the top and bottom horizontal line across the wording "FORWARD," and the curved outer lines of the upper arrow; the color light purple appears in the lower upper horizontal line across the wording "THINK" and the tip of the bottom arrow; the color dark purple appears in the upper and middle horizontal lines across the wording "THINK" and in the background of the lower arrow; and the color orange appears in the lower middle horizontal line across the wording "FORWARD."
THINK FORWARD WE HAVE ALWAYS DONE IT THIS WAY