The applicant claims color as a feature of the mark, namely, light green, light blue, purple, white and red.
The mark consists of a stylized spelling of OOwah, where the two OOs at the beginning of the word look like eyes, and have purple eye brows hovering over them. The word is spelled out in green writing with a white outline. The green writing has a purple border and the shadow of the word is in light blue. The entire logo appears on a red background.