Color is not claimed as a feature of the mark.
"BRAND"
The mark consists of the words JACK DANIEL'S arched over the words and numeral OLD NO. 7 BRAND. The words and numeral OLD NO. 7 BRAND are enclosed within an oval with a filigree design around it.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
JACK DANIEL'S OLD NUMBER SEVEN BRAND