Color is not claimed as a feature of the mark.
"BRAND"
The mark consists of the words JACK DANIEL'S arched over the words and numeral OLD NO 7 BRAND inside a circle; the "O" in the word "NO" is underlined.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
JACK DANIEL'S OLD NUMBER SEVEN BRAND