The applicant claims color as a feature of the mark, namely, blue-green and gold.
"BANK"
The mark consists of two colors, gold and blue-green, which are both claimed as distinctive features of the mark. The color gold appears in the upper half of the mark, used to write First Bank in Korean and to color the capital I and the meridian and paraellel lines inside the capital C. The Korean writing follows the curvature of the top half of the C. The capitalized I is set as the middle of the mark and is pulled upwards to provide a focus for the Korean translation of First Bank. The color blue-green is used to color in the capital C and to write FIRST IC BANK in English. FIRST IC BANK follows the curvature of the bottom half of the capital C. The combination of the Korean translation of First Bank and the I and C symbol creates "First IC Bank.".
IC FIRST INTERCONTINENTAL BANK
"FIRST has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use in commerce for at least the five years immediately before the date of this statement."
"The non-Latin character(s) in the mark transliterates into Chae'il EunHaeng , and this means First Bank or Best Bank in English."
The foreign wording in the mark translates into English as First Bank.