"BEEF JERKY"
The mark consists of THE STYLIZED RENDERING OF THE "BUFFALO BILLS" LOGO AND WESTERN-THEME SKULL ON PRAIRIE IMAGE, WITH LITERAL ELEMENT "WESTERN CUT BEEF JERKY" INCLUDING CACTUS-SHAPED STYLIZED "W" IN "WESTERN" AND SIMULATED ROPE SCRIPT FOR BALANCE OF "WESTERN CUT"; LITERAL ELEMENT "BIG SLAB," OVAL OR RECTANGULAR GRAPHIC ELEMENT FOR INSERTION OF PRICE, UPC CODE OR OTHER SALE INFORMATION AND LOWER TEXT LINE WITH COMPANY NAME AND ADDRESS.
The stippling is a feature of the mark and does not indicate color.