The applicant claims color as a feature of the mark, namely, red, pink, black and white.
The mark consists of the words "IP Rewards" in black lettering set on a pink background with the stylized letters IP set in larger font in red and the word "Premium" set off to the right vertically in white lettering.
IMPERIAL PALACE REWARDS PREMIUM HOTEL AND CASINO SEYMOUR WINNENS 1234 5678 123
As to IP; IP