35 Communication of business know-how for the purpose of franchising; Marketing, namely marketing in digital networks; services of an advertising agency, namely planning and design of advertising efforts, winning customers and customer care through mailed advertisements; placement of advertising; market analysis; sales promotion for third parties; negotiation and conclusion of commercial transactions for third parties via the internet; business and organizational consulting regarding the development and execution of business cooperation and business-to-business concepts; advertising services, namely, presentation of goods in communication media for the retail trade; home shopping services, namely arrangement of contracts for third parties regarding buying and selling of goods as well as the provision of services using an online retail store in the field of communications software; online services of an e-commerce handler, namely promoting the goods of others by means of on-line real time presentation for inspection, viewing or showing of digital characters or virtual characters, order fulfillment services, information management services, namely, preparing shipping invoices, procuring contracts for the purchase and sale of products using online shops, and virtual retail department stores via a global computer network; product merchandising; commercially administering the licensing of software for third parties; operation and administration of telecommunication systems and networks for others including cellular phone communication, satellite transmission and radio messaging systems; provision of advertising space by electronic means and global information networks; electronic commerce services, namely providing information products via telecommunication networks for advertising and sales purposes; electronic payment, namely, electronic processing and transmission of bill payment data; promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; franchising, namely, offering technical assistance in the establishment and/or operation of internet services, providing information in the field of merchandising on the Internet; online digital services in the nature of providing a website in the field of merchandising