The color(s) gray, blue, green, white, and black is/are claimed as a feature of the mark.
The mark consists of a gray cloud, outlined in blue, that contains (1) the stylized words Noahs Pals in blue lettering and (2) a white dove, outlined in black and having one blue eye, that holds a green branch with a leaf in its beak. The leaf operates as an apostrophe for the word Noah's.