The color(s) white, black, and blue gradient is/are claimed as a feature of the mark.
White is used for the penguins' torsos, eyes, and beaks; and the border of the background. Black is used as the border of the mark, to shadow the snow, to shadow the letters, to outline the letters, and for the penguins' heads, wings, backs, and feet. Blue gradient is used to color the letters in "Cool Baby". The blue gradient changes from navy at the bottom of the letters to almost-white at the tops of the letters. Almost-white blue is to color the snow.
The mark consists of three penguins, a mother hugging a baby penguin on each side of her, standing on snow, and the words "Cool Baby" The word "Cool" is on the left side of penguin trio and the word "Baby" is one the right side of the penguin trio.