The applicant claims color as a feature of the mark, namely, Dr. U-Fit has light beige face, dark brown hair, black wire frame glasses with white lenses. He wears light gray (meant to represent White on the white background) labcoat, with white shirt and red tie.
The mark consists of 1) Standard characters: "Dr. U-Fit"; 2) Phrases of "Dr. U-Fit" and "U-Fit"; 3) Flash movie character Dr. U-Fit's artwork drawing: A male healthcare professional character named "Dr. U-Fit". He has light beige skin (face, neck, etc.), dark brown hair. He wears black framed glasses. He wears a light gray lab coat, inside is a white shirt with a red tie; 4)Dr. U-Fit's multiple facial and body positions due to his motion; 5) Flash movie voice of Dr. U-Fit .