The applicant claims color as a feature of the mark, namely, Red - Panton 186, Black - Pantone Black, & White.
The mark consists of a black vertical box treatment including an illustration visual of a soldier in a trench. Type surrounds the soldier visual at the top. Logo treatments include two color (black and red) and black and white. The soldier and trench are black. The background is red. The word "WWI" is white in font type Berliner Grotesk. The words "NATIONAL" and "MUSEUM" are white in font type Adobe Caslon Pro.