The colors black, white, gold, yellow, green, blue, and pink are claimed as features of the mark.
The mark consists of the words "well" and "mate" with a jumping fish and water splashes therebetween, with the words "livewell caddy' under the word "mate". The words "Well" and "Mate" appear in gold and outlined in black. The words "Livewell" and "Caddy" appear in green. The top of the fish is green with white highlights, and the bottom of the fish is white with green highlights. The fish has black eyes with white highlights and its mouth appears in pink with white highlights. There are yellow highlights on the fins and underside of the body. The fish has blue water droplets on its body. There are also blue water drops on the words "Mate" and "Livewell".
"WELL" and "LIVEWELL CADDY"
WELL MATE LIVE WELL CADDY