The color(s) blue, yellow, green, pink, violet, black, white, red, lilac is/are claimed as a feature of the mark.
"JUAREZ, MEXICO" AND "SEAFOOD"
The color blue appears on the outer ring of the design, on part of the dorsal fin of the fish as well as on portions of the body of the fish. The color yellow appears on the spoon being held by the fish and on the flowers that appear over the blue ring. The color green appears on the body of the fish. The color pink appears on the background of the inner circle of the drawing over which the fish appears as well as on the shawl. The color violet appears on the thin inner ring between the outer blue ring and the inner circle. The color black appears on the fish's eye. The color white appears on the fish's eye as well as on the letters LOS BICHIS JUAREZ MEXICO SEAFOOD. The color red appears on the shawl. The color lilac appears on the dorsal fin and on the shawl.
The foreign wording in the mark LOS translates into English as "THE."