The color(s) red, white, gray and black is/are claimed as a feature of the mark.
The phrase "What if...", the upper part of the question mark designs, and the phrase "An easy to use organizer for all your personal, financial, and legal information." are all displayed in white. The background quadrilaterals behind the upper portions of the question mark designs are gray. The dots at the bottom of the question mark designs are black. The gray where the pages appear represents shading or depth and is not a part of the mark. The remainder of the book cover design is displayed in red.
"An easy to use organizer for all your personal, financial, and legal information."
The dotted outline of the book is not part of the mark, but merely is intended to show the position of the mark.