35 Electronic retailing services via the computer, featuring mouse pads, flashlights, lamps, license plate frames and holders, books, notebooks, pens, greeting cards, stickers, decals, tote bags, duffel bags, backpacks, luggage tags, umbrellas, mugs, tumblers, shirts, t-shirts, modem cords, vests, caps and hats; dissemination of advertising for others via an online communications network with ad-serving, tracking and reporting services for advertisers and publishers specializing in dynamic, namely, real time and precision campaign management by hour, date, demographics, geography, interest, operating system, NAICS codes, traffic size and media type; advertising via electronic media, namely, the internet, for utilizing banners and buttons, skyscrapers, pop-ups, rich media, direct email marketing, viral marketing, affiliate marketing, search engine optimization, and on and off-line integration real-time reporting that provides real time optimization of campaigns; conducting marketing research to evaluate effectiveness of various applied online advertising mediums and supporting ad-serving technologies utilizing the aforementioned communications network; advertising agency services in the nature of functioning as an interactive media buyer