"The color(s) red, gold, blue, white, green, yellow, purple, pink, black and gray is/are claimed as a feature of the mark."
"The mark consists of the color red represents the label and gold represents the banner on the label that includes the black lettering "Quezalteca Conmomorativa"; a woman wearing a multi-colored hat and dress that include the colors white, pink, yellow, purple and green is situated in the middle of the label with a background of trees and in front of a gray ledge."
"QUEZALTECA has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use in commerce for at least the five years immediately before the date of this statement."; "QUEZALTECA has become distinctive of the goods/services as evidenced by the ownership on the Principal Register for the same mark for related goods or services of U.S. Registration No(s)2,737,606 ."
"The foreign wording in the mark translates into English as a person who was born in Quezaltenango ("Quezalteca"); commemorative ("conmemorativa")."