35 ATOM (Automated Triggered Opportunity Marketing) is a semi-custom marketing solution designed to maximize the return on marketing investments; ATOM's "trigger code" continuously examines detailed bits of customer and/or prospect data to identify marketing opportunities in an automated fashion; These acquisition, cross sell, and/or retention opportunities are sent through an arbitration decisioning process where the right messages are assigned to the right customers or prospects, and the optimal communication channel is selected
Trademark: 78897026
