35 Advertising; business management; business administration; office functions; computerized searching, ordering services featuring general merchandise and general consumer goods; dissemination of advertising for others via an on-line electronic communications network; providing an on-line searchable database for the sale of goods and services of others; providing an on-line searchable ordering guide for locating, organising and presenting goods and services of other on-line vendors; database aggregation, integration and management services; association services, namely providing opportunities for exchange of information and conversation regarding a wide variety of topics by means of product reviews; providing an interactive computer database featuring automatically updating address book, personal planner, date reminder, travel planner, and alumni and professional group links, via a global computer networks; searching and retrieving information, sites and resources located on computer networks for others; directory services to help locate people, places, organisations, phone numbers, network home pages, and electronic mail addresses; auction services; auctioneering; providing classified advertising services