The applicant claims color as a feature of the mark, namely, blue (Pantone matching system 285), orange (Pantone matching system 158), dark blue, and white.
The mark consists of a blue (Pantone matching system 285) oval with a dark blue border. The words Fuelers cookies appear inside the oval. The word Fuelers is orange (Pantone matching system 158) with a white border. The word cookies is white and appears below the word Fuelers.
"cookies"