The color(s) white, black, yellow, dark red and pink is/are claimed as a feature of the mark.
"The certification mark, as displayed by persons authorized by the certifier, certifies that the franchisors demonstrate a documented commitment to supporting and assisting franchisees."
"FRANCHISE RESEARCH INSTITUTE" AND "FRANCHISEE APPROVED"
The mark consists of a circle whose narrow outer rim is black. Outside of the circle but detached, are thirteen dark red triangles surrounding the circle. On the inside of the circle, next to the black rim is a wider dark red band with the words FRANCHISE RESEARCH INSTITUTE in capitalized white block lettering in a semi-circle covering the upper two-thirds of the circle. On the inside of the wide dark red band is a very narrow black band. On the inside of that narrow black band is a white narrow band. On the inside of that white narrow band is a wider black band which fades into dark red, red and then pink with the very inside of the circle in white. Inside the very center of the mark is a large black checkmark whose tail is superimposed through all of the levels of the mark on the upper right side. Superimposed over the bottom center of the mark are the words FRANCHISEE APPROVED in capitalized yellow block letters.