The mark consists of Oval containing the words China's Treasured Lager over HARBIN in Ribbon Design over a graphic of a city scene with horses drawing a wagon of beer kegs over Chinese characters translating as "Ha Er Ben Beer" - Ha Er Bin being the capital city of Heilongjiang, over the words Lager over the words Inspired by the Tradition and Culture of China's Most Northern Province of Heilongjiang over three circles - one with a 6-pointed star, one with anther cityscape and the last with the words HAPI - over sheaves of grain and leaves.
The foreign wording in the mark translates into English as Ha Er Bin Beer; Ha Er Bin is a city in China.