The applicant claims color as a feature of the mark, namely, jet black letters on a bright white background.
The mark consists of "Cars Incorporated" spelled out in black letters on a white background using the italics version of Albertus Bold type face with "Auto Sales" spelled out half the size of "Cars Incorporated" and appearing at the end of the line below "Cars Incorporated.".
CARS INCORPORATED AUTOMOBILE SALES
Trademark: 78862385
