35 Developing, implementing, and administering customer and employee incentive award and loyalty programs for others; developing, implementing and administrating consumer benefit membership clubs and programs that provide discounts and savings on a wide range of consumer products and services, activities and events, and provide benefits and services in the field of automotive vehicles, other automotive products, services and maintenance, travel, shopping, health, dental, entertainment, home improvement, legal, financial, and consumer protection; promoting the sale of credit card and debit card accounts through the administration of incentive award programs and loyalty programs; direct mail advertising services; marketing services, namely business marketing consulting to banks, credit unions, other financial institutions, retailers and other services providers; developing, implementing and administering financial package promotional programs for banks, credit unions and other financial institutions to offer to customers and proprietors of small businesses; promoting the goods and services of others through the operation of consumer benefit membership clubs and programs that provide discounts and savings on a wide range of consumer products and services, activities and events, and provide benefits and services in the field of automotive vehicles, other automotive products, services and maintenance, travel, shopping, health, dental, entertainment, home improvement, legal, financial, and consumer protection; and promoting the sale of goods and services of others through promotional contests on behalf of credit and debit card issuers, banks and other financial institutions, retailers, and a wide range of other industries