The colors black, white, red, pink, orange, yellow, green, gray, tan brown and blue are claimed as a feature of the mark.
The mark consists of a black rectangular background field wherein the word "living" appears superimposed in white at the top and the word "principles" appears superimposed in white at the bottom, between which appear four rectangles containing design elements, the first containing a heart in mottled red color shades with a gray drop shadow on a mottled orange background, the second containing a speech bubble in mottled green-gray color shades with highlighted edges in white and black on a mottled green background, the third containing a directional compass having a generally tan brown face with blue shadowing bearing the letters "N", "E", "S" and "W" in dark blue with a needle and circular frame each appearing in gray-blue tones with white highlight all on a mottled medium and dark blue background with touches of green and tan, and the fourth containing a target in alternating red and pink concentric circles in which a red and gray dart appears in the bull's-eye over a gray shadow all on a mottled generally pink and cream yellow background with touches of green.
LIVING PRINCIPLES NORTH SOUTH EAST WEST
Trademark: 78843358
