36 Check processing; Check recovery services; Check verification; Credit card services; Credit card transaction processing services; Credit card verification; Credit recovery and collection; Debt recovery and collection agencies; Electronic credit card transactions; Electronic payment, namely, electronic processing and transmission of bill payment data; Providing multiple payment options by means of customer-operated electronic terminals available on-site in retail stores
The applicant claims color as a feature of the mark, namely, black, red. The mark consists of the stylized characters 1ST in black, with a red check mark crossing over the 1 and under the ST, and the word FirstChex stylized in red FIRST FIRST CHECKS