The applicant claims color as a feature of the mark, namely, Black, White Burnt Orange and Blue .
The mark consists of This mark includes the In Store name with a $ representing and "S" in the word store. The logo also uses the words software and retail inventory management to describe the product. these words are blue or blue and burnt orange on a black and white techno night photo of a convenience store. The logo also includes Blue and burnt orange photo of a hand holding a CD spoted next to the words In store software. the word or logo instore can be used with or with out the dollor sign as the S.
IN STORE SOFTWARE RETAIL INVENTORY MANAGEMENT