The applicant claims color as a feature of the mark, namely, yellow/gold used as the predominant color in retail store interior and marketing literature; letterforms in black; ornamentations in body of letterforms are red, turqoise green, purple -- which are used extensively in retail store design/architecture as well; in one-color uses the logo is rendered as solid letterforms with ornamentations reversed out.
The mark consists of stylized letterforms characterized by a gap at the top of the curve of "D" "P" and "B", and rounded shapes in the lower-case "h" and "n"; a swirl as the dot on the "i"; similar swirl and rounded "n" shapes used extensively in retail architecture and marketing materials; mark can appear with words stacked as shown or with words all on one line