The colors GREEN, BLUE, PURPLE, YELLOW, RED, TAN, BROWN, GOLD and WHITE are claimed as a feature of the mark.
The mark consists of the literal elements "ANTI-OXIDANTS," "VITAMINS & MINERALS", "ESSENTIAL FATTY ACIDS", "PROTEINS & CARBS", and "50 NUTRIENTS", with associated design. The design is an actual photographic display of a dog, with a golden BROWN and WHITE coat, PINK tongue, and BLACK nose, wearing a RED collar, sitting on top of stylized pyramid of five steps, appearing in the colors GREEN at the top, to BLUE, PURPLE, YELLOW and RED at the bottom, with the words "ANTI-OXIDANTS", "VITAMINS & MINERALS", "ESSENTIAL FATTY ACIDS", "PROTEINS & CARBS" and "50 NUTRIENTS" in mutual order on each step, all appearing in the color WHITE. No specific color claim is made with respect to the background.
"ANTI-OXIDANTS", "VITAMINS & MINERALS", "ESSENTIAL FATTY ACIDS", "PROTEINS & CARBS", and "50 NUTRIENTS"
ANTI-OXIDANTS VITAMINS AND MINERALS ESSENTIAL FATTY ACIDS PROTEINS AND CARBOHYDRATES FIFTY NUTRIENTS