The applicant claims color as a feature of the mark, namely, Blue, light blue and white.
"any individual word of the mark"
The mark consists of the letters "apt" in lower case in white on a light blue oval background, superimposed on a larger oval of a darker blue; and a circle of the same darker blue in a superscript position relative to the ovals with three overlapping profiles of a human figurehead (two white profiles with a blue profile between); and the words "ALABAMA PUBLIC TELEVISION" in all capital letters in the darker blue shade extending under the ovals and the circle.