The applicant claims color as a feature of the mark, namely, Yellow and White Maltese Cross on a divided Red and Blue Shield. Red and Blue Text. Yellow rule line between text and slogan..
The mark consists of The mark consists of a white Maltese Cross with yellow triangular highlights on a diagonally divided shield with red above and blue below. Company name text appears as red except for the second "e" in Bee which is blue. A yellow rule line divides the company name from the slogan below, which is also blue.