The applicant claims color as a feature of the mark, namely, navy blue, yellow.
The mark consists of A yellow bullseye atop a navy blue house. The navy blue word "AIM" appears large and in capital letters to the right of the bullseye and house. The navy blue word "FINANCIAL" appears below the word "AIM," to the right of the house and bullseye. The white word "Home" appears on the house.