The color(s) RED, YELLOW, GREEN, WHITE, BROWN AND LIGHT BROWN is/are claimed as a feature of the mark.
The mark consists of a trapezoid design containing a red background and the word "HERR'S", and the word "SWEET", colored white, the word "ISLAND", colored yellow, the word "STYLE" colored green, the words "POTATO CHIPS", colored yellow, a yellow stylized sun, green palm fronds and other green vegetation, all against a red background, a yellow dancing figure and brown and light brown potato chips against a partially red and partially yellow background; and the words "THE CHIP WITH THE SWEET ISLAND FLAVOR", colored yellow, against a background of green grass and a green dancing figure with a drum.
"SWEET, STYLE POTATO CHIPS, THE CHIP WITH THE SWEET", or "FLAVOR"