The applicant claims color as a feature of the mark, namely, black and white .
The mark consists of The "h" (for Herban) is at the top right part of the leaf representing a small caps "h". The "S" (for Society) is at the bottom rigth part of the leaf representing an "S". The "420247365" represents "420 twenty-four hours a day, seven days a week, three hundred and sixty-five days out of the year".
HERBAN SOCIETY