The color(s) black, red, orange, amber, goldenrod and yellow is/are claimed as a feature of the mark.
The mark consists of the word PICOR in black lettering above the words INNOVATION, QUALITY, VALUE in black lettering; a design element consisting of a arched color band made up of eleven square shaped blocks, appears above the word PICOR, beginning at the letter "I" in which, from left to right, the colors go from red (appearing above the letter I) which fades gradually to orange, which fades to amber, and then to goldenrod, and then to yellow.