The applicant claims color as a feature of the mark, namely, STITCHED DENIM PATTERN USED TO MARK THE WORD "DENIM".
"THE DENIM BAR"
The mark consists of STYLIZED LOWER CASE "THE" APPEARING VERTICALLY ALONG LEFT-HAND COLUMN ADJACENT TO STYLIZED CAPITALIZED "DENIMBAR", INCLUDING USE OF STITCHED DENIM PATTERN IN CONJUNCTION WITH THE WORD "DENIM" AND APPEARING WITHOUT A SPACE SEPARATION BETWEEN THE TWO WORDS.