The applicant claims color as a feature of the mark, namely, Green, white/gray background, Green 'MY? on a silhouetted 'I' with a Red 'Shopper'.
The mark consists of Oval circle of a double ring in black and gray with the same colors being used to semi-overlay an elongated 'plus', with the top and bottom of the 'plus' shaped to look like a roman numeral 'I'. Within the top of the 'I' is the green ipper-case 'M' and in the bottom of the 'I' is the green upper-case 'Y'. Across the 'plus', running through the 'I' is the red upper-case letters 'Shopper'.
MY I SHOPPER