35 Retail store, wholesale, online, and mail order services in the field of jewelry, beads, jewelry findings, jewelry-making tools and equipment, supplies for jewelry-making, kits for jewelry-making, and related products; franchising services, namely, offering technical assistance in the establishment and/or operation of retail stores, online ordering services, and mail order services, all in the field of jewelry, beads, jewelry findings, jewelry-making tools and equipment, and supplies for jewelry-making, kits for jewelry-making, and related products