The color(s) brown, blue, red gold, gray and white is/are claimed as a feature of the mark.
"Bakery" or "Funnel Cake"
The word "Churrolandia" is in dark brown, the word "Bakery" is light brown, the word "and" is gold, and the words "The Funnel Cake Factory" are blue. The clown, serving as the "o" in "factory" is outlined in gray, with blue hair, a red hat, and red eyes, nose and mouth. The man on the bicycle, the handle bars, the basket on the man's head and the bread inside the basket are all different shades of brown. The banner and double circle are gold. The space between the gold circles and color highlights throughout the graphic are white.
The likeness (or, "portrait") in the mark does not identify a living individual.
The English translation of the word "Churrolandia" in the mark is "Land of the Churros."