The applicant claims color as a feature of the mark, namely, Red, yellow, green, purple, brown, white.
The mark consists of The word FRUITESCA in red lettering superimposed over a white background. Underneath the word appears the design of a watermelon slice. Superimposed on the watermelon slice is the legend: "We Bring Fruit to Life." These words appear in white lettering against the red background of the watermelon fruit. The watermelon slice contains 10 seeds, which are black. The colors of the rind are green and white. Above the word FRUITESCA appear the top halves of the following fruits in the following order from left to right -- banana (yellow with black-tipped stem), strawberry (red with a green leaf on top and white seeds), pineapple (brown with green leaves), pear (Green with a brown stem) grapes (purple with a brown stem and green leaves).