The color(s) red, purple, and white is/are claimed as a feature of the mark.
The mark consist of the color red appears in the wording "AimFire Marketing", the darts and the bullseye; the color purple appears in "Keeping Your Marketing Goals In Sight", the arrows and the target; the color white appears in the arrows, the target, and as the background of the entire mark.
"MARKETING"
AIM FIRE MARKETING KEEPING YOUR MARKETING GOALS IN SIGHT