The applicant claims color as a feature of the mark, namely, black, white, orange, yellow orange, gold, purple.
The mark consists of a stylized chinchilla in white with black outline standing in front of a pile of black and white 25, 10, and 5 cent coins, set against a circular background of yellow orange with orange edging. The chinchilla wears a black jacket and a black top hat with a yellow orange band around it; he also sports a bow tie with yellow and purple stripes. Arcing over the top edge of the background disk are the words "Golden Chinchilla Vending Machines, Inc." in marker felt type colored gold, deepening toward black at the bottoms of the letters. The chinchilla's tail sticks out to the left of the design, and the coins spill out from the background behind his feet.
"VENDING MACHINES, INC."
Trademark: 78789943
