The color(s) blue, burnt orange, magenta, light purple and lime green is/are claimed as a feature of the mark.
"BEADS"
The mark consists of a stylized A in blue, a stylized L in burnt orange, a stylized A in magenta, a stylized D in light purple, a stylized A in lime green, a stylized B in blue, a stylized E in burnt orange, a stylized A in magenta, a stylized D in light purple and a stylized S in lime green.