The applicant claims color as a feature of the mark, namely, brown, blue, orange, black, white, reddish brown, and red.
The mark consists of A brown and black bison with white horns standing in the center of a reddish brown circle, with a series of red, orange, and white triangles on a background of blue lightening to white. The circle surrounding the bison and triangles includes the words, "FULL CIRCLE BISON RANCH".