35 Retail store services and retail distributorship services featuring new and used recreational vehicles, boats, ski boats, personal watercraft, all terrain vehicles, three-wheelers four wheelers, snowmobiles, motorized vehicles, motorized scooters, dirt bikes, trailers, tie downs, water skis, slalom skis, wakeboards, kneeboards, water tubes, life vests, helmets, goggles, water ski gloves, winter gloves, ski ropes, tow ropes, tow hitches, gas cans, water ski flags, tents, lanterns, sleeping bags, coolers, water jugs, lawn chairs, umbrellas, and accessories for the foregoing; Administration of a membership program enabling participants to earn and use points in conjunction with the sale, rental, and leasing of new and used recreational vehicles, boats, ski boats, personal watercraft, all terrain vehicles, three-wheelers four wheelers, snowmobiles, motorized vehicles, motorized scooters, dirt bikes, trailers, tie downs, water skis, slalom skis, wakeboards, kneeboards, water tubes, life vests, helmets, goggles, water ski gloves, winter gloves, ski ropes, tow ropes, tow hitches, gas cans, water ski flags, tents, lanterns, sleeping bags, coolers, water jugs, lawn chairs, umbrellas, and accessories for the foregoing