The applicant claims color as a feature of the mark, namely, (1) pantone red 032cv (2) true black.
The mark consists of Line one, pantone red 032cv large heart beat symbol ending in a straight line overlaying large font true black IDS. Line two, true black medium font literal element Instant Diagnostic Systems. Line three, true black oxygen symbol from the Periodic Table Of The Elements, true black medium font literal element Direct, pantone red 032cv larger font arrow tip.
IDS INSTANT DIAGNOSTIC SYSTEMS O TWO DIRECT