The color(s) black, white, gold, blue, is/are claimed as a feature of the mark.
The color black appears in the outside border and the wording "DENOMINAZIONE DI ORIGINE CONTROLLATA B GARANTITA"; the color white appears in the background; the color gold appears in the middle and inside borders, the shield design element, the wording "DAL 1877", and the outline around the word "CHIANTI"; the color blue appears in the inside border, the words "RUFFINO" and "CHIANTI" and the shield design element; and the color red appears in the shield design element and the number 2004.
"CHIANTI" "DAL 1877" "2004" and "DENOMINAZIONE DI ORIGINE CONTROLLATA E GARANTITA"
The mark consists of a design of a label on which appears the wording "RUFFINO", "DAL 1877", "CHIANTI", DENOMINAZIONE DI ORIGINE CONTROLLATA B GARANTITA" and "2004" and a shield featuring a heraldic lion and geometrical figures, with an armor helmet flanked by stylized flowers above and a banner underneath.
The English translation of the wording "DAL 1877" and "DENOMINAZIONE DI ORIGINE CONTROLLATA E GARANTITA" in the mark is "FROM 1877" and "CONTROLLED AND GUARANTEED DENOMINATION OF ORIGIN".