The applicant claims color as a feature of the mark, namely, Black, White and/or any color as needed..
The mark consists of The Personal Health Digest mark and magazine mast head is designed using the font Fenice. The word "Personal" is Fenice Light, all caps reversed out of a solid field. The words "Health Digest" are Fenice Regular. Because this mark is used as a mast head, each edition of the magazine will print the mark in a different color. However, the relationship between the solid block area (100% color) and the words "Health Digest" (100% color) will never vary.