No claim is made to the exclusive right to use"bakery" and Mandarin character "bing wu" which means "bakery" in English
The mark consists of "white swan bakery" and a design of two swans with Chinese characters that transliterate to "bai tian er bing wu" in Mandarin which mean "white swan bakery" in English
The non-Latin character(s) in the mark transliterate into bai tian er bing wu, and this means white swan bakery in English.